In early 2025, Amazon officially entered the U.S. used car market through its "Amazon Autos" platform. This move enables customers to browse, finance, and schedule pickup for used vehicles online. As the U.S. used car market remains massive—with over 36 million vehicles sold in 2023—Amazon's entry signals a shift in how people buy cars. This post explores current market data, Amazon’s strategy, and what this means for consumers and existing players like Carvana and CarMax.
Amazon Joins the Used Car Market
In 2025, Amazon officially entered the U.S. used car market.
Through a platform called Amazon Autos, the company has expanded beyond selling Hyundai new vehicles to offering used cars as well.
Customers can now browse available listings, check financing options, and schedule pickup—all in one place.
It's a big shift from the Amazon we used to associate with books and electronics.
The Current State of the Market
As of 2023, approximately 36.7 million used cars were sold in the United States—more than double the number of new cars sold (15.6 million).
The U.S. used car market is estimated at $312 billion, and it's expected to grow steadily.
Despite a slight price drop, prices remain historically high.
According to CarMax, the average used car price at the end of 2024 was $26,153, down around $1,075 from the previous year.
Supply chain disruptions and lingering demand still affect pricing dynamics.
What Amazon’s Entry Means
Amazon's move is not just about adding another product category—it's about transforming how people buy cars.
With its logistics network, vast customer base, and seamless digital experience, Amazon can offer a level of efficiency and familiarity unmatched by many traditional dealerships.
This shift could have lasting effects on how used vehicles are marketed and sold.
How Competitors Are Reacting
Online-first platforms like Carvana and CarMax now face a new kind of competitor.
While Amazon’s presence may not disrupt the market overnight, it certainly adds pressure.
Some industry analysts believe Amazon’s entry could particularly affect smaller dealerships and push the industry further toward digitalization.
A Change in How We Buy Cars
Buying a car used to mean visiting multiple dealerships, negotiating prices, and filling out paperwork in person.
Today, that process can be done online—often in minutes.
Amazon’s entry into this space signals more than market expansion; it represents a fundamental change in consumer behavior.
Final Thoughts
Sometimes, the biggest changes don’t come with loud announcements—they slip in quietly through platforms we already use every day.
Amazon selling used cars may seem like a small shift, but it could redefine the experience of car buying itself.
And now that the change has begun, all eyes are on what comes next.
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